Extreme heat in Europe prompts tourists toward cooler destinations

Europe is experiencing some of the hottest temperatures of the summer, with heat waves approaching record-breaking levels. Many tourists are prioritizing vacations to destinations with milder temperatures or even off-season travel to avoid spending time away in places with oppressive heat. The popularity of Mediterranean vacation destinations dropped by 10% as compared with last year, according to Data from the European Travel Commission.

An emerging trend observed with holidaymakers in Europe suggests:

  • A decline in the popularity of Mediterranean countries as vacation hot spots
  • Tourists seeking new destinations with cooler temperatures in Europe, such as the Czech Republic, Bulgaria, Ireland and Demark

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