Under Armour launches tool to measure microfiber shedding

Sportswear company Under Armour has released a tool for its supply chain partners to assess how much microfiber sheds from their textiles. It is estimated that around one-third of the plastic litter in the oceans may be from petroleum-based fabrics that get removed during washing. Such high figures have prompted clothing companies to rectify the ways their products shed plastic into global waterways and eventually into our food chains.

To mitigate pollution, Under Armour plans to:

  • Integrate the measuring of microfiber shedding in its product development process to identify and discontinue high-emitting fabrics
  • Offer 75 percent low-shed materials by 2030
  • Introduce a circular footwear program to market by 2024

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